GROVE HUB

The central admin for Grove Collaborative on Shopify — extension A/B testing, feature flags, snippets, and segmentation in one place.

• Extension A/B Testing. Run, watch, and call experiments on storefront extensions.
• Feature Flags. Toggle features per shop, segment, or rollout cohort.
• Snippets Library. Reusable Liquid + script snippets, versioned and audited.
• Segmentation. Define audiences once. Use them in flags, tests, and emails.